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The Explorer II

1971

Rolex presented the Oyster Perpetual Explorer II, dedicated to polar explorers, speleologists, and all those pushing the boundaries of exploration. The watch featured a distinctive 24-hour hand, an invaluable aid around the poles and beneath ground when you can't tell night from day.

Rolex Explorer II for adventurers

Rolex Awards
for Enterprise

1976

To celebrate the 50th anniversary of the Oyster, the Rolex Awards for Enterprise were launched to honour extraordinary individuals who possess the courage and conviction to take on major challenges.

Each Rolex Award for Enterprise is given for a new ongoing project anywhere in the world – one that deserves support for its capacity to improve lives, protect the world’s natural and cultural heritage. These projects have touched all aspects of humanity by expanding knowledge or improving life on the planet.

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Anyone can Change Everything - Rolex Awards for Enterprise

Sea-Dweller 4000

1978

Rolex launched the Sea-Dweller 4000, waterproof to a depth of 1,220 metres (4,000 feet).

Rolex Sea-Dweller 4000 for ocean depths

904L steel

1985

Rolex’s steel watches are manufactured from Rolex’s own 904L alloy, known as "Oystersteel” from 2018. Most commonly used in high-technology and in the aerospace and chemical industries, 904L steels are comparable to precious metals for their anti-corrosion properties and acquire an exceptional sheen once polished. In 1985, Rolex became the first watchmaking brand to use this steel from the 904L family for its cases.

Rolex's 904L Steel Watches

The Pearlmaster

1992

A new interpretation of the Lady-Datejust was launched, the Pearlmaster.

Rolex's charming Pearlmaster

The Yacht-Master

1992

The year 1992 heralded the arrival of the Oyster Perpetual Yacht-Master. This new member of the Oyster family reinforced the ties between Rolex and the sailing world.

Rolex Yacht-Master for Sailing

Rolex & Yachting

1992

Rolex is the proud sponsor of some of the world’s most renowned offshore races.

Rolex sponsors Yachting

The story continues...

2000-2013