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This policy sets out the basis on which Rolex SA (“we”, “our” or “us”) use cookies on our website

Cookies & web beacons

A cookie is a small file of letters and numbers that is stored on the hard drive of your device. Cookies are used to distinguish you from other users of our website. This helps us to understand how you are using our website.

Amending cookies & web beacons

For our website, you can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you block or delete all cookies from our website, the website should still work. By continuing to browse our website, you are agreeing to the use of cookies.

First-party cookies

These cookies are set by, in order to ease your navigation and remember your settings.

You will find below the list of the first party cookies used on

Cookie name / CSRF-TOKEN
Duration / Session
Description / Technical cookie preventing Cross-Site-Request-Forgery attacks.

Cookie name / rlx-language
Duration / 1 year
Description / Remembers language selection made by the user on the language drop-down menu.

Cookie name / GeolocationInitialized
Duration / 1 hour
Technical cookie to store user’s country.

Cookie name / JSESSIONID
Duration / Session cookie
Description / Technical cookie to store the user’s session.

Performance cookies

Rolex uses performance & tracking solutions to further improve our website in order to always provide you with the best possible online experience tailored to your needs.

Analytics tools

Adobe Analytics:
This solution helps Rolex understanding how people are using ; for example they help collecting information on which web page visitors go, how long they stay or if they come back. Data collected remains anonymous.


Cookie name / s_cc
Duration / Session cookie
Description / The cookie is set and read by the Javascript code to determine if cookies are enabled.

Cookie name / s_dayssincelastvisit
Duration / 3 years
Description / Determines the number of days since a user last visited the site.

Cookie name / s_fid
Duration / 5 years
Description / Fallback unique visitor ID time/date stamp

Cookie name / s_nr
Duration / 30 days
Description / Determines wether a visitor is a new visitor or a repeat visitor

Cookie name / s_vi
Duration /2 years
Description / Unique visitor ID time/date stamp

ContentSquare is a solution which aggregates usage and frequency data so as to improve user experience. Statistics created are anonymous.


Cookie name / _cs_id
Duration / 13 months
Description / This cookie contains ContentSquare’s user identifier

Cookie name / _cs_s
Duration / 30 minutes
Description / This cookie contains the number of pageviews within the running session for ContentSquare Solution

Cookie name / _cs_vars
Duration / session
Description / This cookie is used by ContentSquare to record custom variables

Cookie name / _cs_ex
Duration / 30 days
Description / This cookies is used by ContentSquare to exclude some visitors from the collection

Cookie name / _cs_c
Duration / 10 years
Description / This cookies is used by ContentSquare to save the user consent to be tracked

Cookie name / _cs_optout
Duration / 3 years
Description / This cookies is used by ContentSquare to exclude some visitors from the collection

New Relic:
This platform helps Rolex monitoring page load performances across all users.


Cookie name / JSESSIONID
Duration / Session
Description / This is used by New Relic to monitor Session counts for an application