Only official Rolex retailers are allowed to sell and maintain a Rolex. They guarantee the authenticity of each and every part of your Rolex, not to mention its reliability over time, helping you make the choice that will last a lifetime.
In 1956, the Rolex Day-Date made its debut. Available only in 18 ct gold or platinum, it was the first wristwatch to display the date and day of the week spelt out in full in a window on the dial. With the President bracelet, originally created specially for it, the Day-Date continues to be the watch par excellence of influential people.