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History of Rolex and Golf

Rolex and golf

World of Rolex

Rolex’s immense involvement in golf is deep-rooted, permeating all levels of the sport. Strong support for top-level players, the main professional tours and governing bodies, as well as the finest events in the golfing world has placed Rolex – for more than 50 years – at the very heart of the game.

Golf - Rolex Timeless Luxury Watches

Rolex and golf

They talk about golf


‘The Moment of Inspiration’

with Justin Thomas

‘The Will to Win’

with Jordan Spieth

‘Driven by Instinct’

with Brooke Henderson


with Brooks Koepka

‘Playing with Passion’

with Jon Rahm

‘Play Hard, Train Harder’

with Thomas Pieters

‘My Way’

with Rickie Fowler

‘Complete Mastery’

with Tiger Woods

‘Becoming Golf’s First Athlete’

with Gary Player

‘My Toughest Competitor’

with Jack Nicklaus

The U.S. Open

Rolex and golf

Founded in 1891 on Long Island in New York state, Shinnecock Hills is one of the United States’ oldest courses. It has hosted this tournament in each of the past three centuries; 2018 will be its fifth time. In the grand tradition of the U.S. Open, its links-style layout will provide one of golf's ultimate tests, demanding players wield all 14 clubs with unerring accuracy.

The US Open golf course


Rolex and golf

A symbol of tradition and prestige. The Masters Tournament, played at Augusta National Golf Club, is the only Major held at the same venue each year. Created in 1934 with an invitation-only policy, the tournament attracts golf’s elite and produces some of the most memorable moments in the history of the game. All of the best-known players of our time have left their mark there, but only one winner leaves with the famous Green Jacket.

Rolex at Augusta Masters Golf Tournament

Day-Date 40

The Oyster Perpetual

Available only in 18 ct gold or platinum, it was the first wristwatch to display the date and day of the week spelt out in full in a window on the dial. With the President bracelet, originally created specially for it, the Day-Date continues to be the watch par excellence of influential people.

New Guard

Rolex and golf

There is a burgeoning group of young golfers who confidently go about their business with integrity, maturity and respect, and display skill, precision and ambition.

Rolex and golf’s new guard

New guard

Rolex and golf

Born in the 1980s and 1990s, these prodigious players include Jordan Spieth, Jason Day, Justin Thomas, Rickie Fowler, Hideki Matsuyama, Jon Rahm, Thomas Pieters and Brooks Koepka. They are the Rolex New Guard, a new generation of golfers. Like The Big Three before them, they are asserting their authority on the sport and in doing so, inspiring future generations of athletes.

U.S. OPEN and U.S. Women's OPEN

Rolex and golf

The USGA conducts the annual U.S. Open Championship since 1895, and the U.S. Women's Open Championships, since 1953. These Major tournaments have witnessed many of golf’s signature moments created by the game’s legendary champions at many of golf’s iconic venues across the United States. Rolex has been Official Timekeeper of the U.S. Open since 1980, and the U.S. Women’s Open since 2003.

The U.S. Open through the eyes of Jack Nicklaus


Rolex and golf

There is little coincidence in what makes a Rolex Testimonee. These players share the Swiss watchmaker's ambitions for excellence and superior performance. Among them are today’s champions, established athletes who have proven their skill and made a name for themselves at the top of their sport.


Jason Day

Today's champion

Fall, but always get up. By drawing on his past experiences, Jason Day made golf history in 2015. With style and skill: in pursuit of his first career Grand Slam, the Australian achieved the lowest score in the history of the majors.

Phil Mickelson

Today's champion

King of the “flop shot”. The People's Champion. Righty who created a legendary career playing lefty. Defines perseverance. Demonstrates patience. Never turns away from a shot at greatness.

Martin Kaymer

Today's champion

Martin Kaymer's grip remains relaxed; comfortable. A picture of calm. Determined best describes his ascent to the top. Methodical works, too. And then comes his swing. It's beautiful, fluid and effortless. His attention, like his rise to the top, remains steady.

Adam Scott

Today's champion

What he's mastered cannot be learned from a book. The pervasive calm that accompanies him is confidence – a gift delivered by commitment and desire from within. Subtle is the presence of the man who began playing in Australia, but whose performances are destined to make a resounding statement around the world.

The Open

Rolex and golf

Patron and Official Timekeeper of The Open for over 30 years, Rolex is honoured to be associated with golf's most revered Major. The Open, golf’s original championship, inaugurated in 1860, attracts the widest international field of the four Majors. Winning the iconic Claret Jug has become the culminating achievement for numerous champions past and present.

Adam Scott and Rolex

World Class Events

Rolex and golf

Rolex’s ties with the pinnacle of golf include partnerships with world-class events. From the World Golf Championships and the Rolex Series to the Players Championship and the US FedExCup Playoffs, these tournaments offer a range of challenges and new opportunities.

World Class Events


Rolex and golf

The Ryder Cup has been called the greatest golfing show on earth. Even though there is no prize money, the best players from Europe and the United States, 12 on each team, strive for perfection when they play for the coveted Ryder Cup trophy. Fortunes can swing quickly when these elite teams pit their combined wits and skill. This historic transatlantic duel arouses the passion of players and fans like few other events in golf, guaranteeing the highest quality play and a thrilling atmosphere.


World Class Events

Every two years, the Presidents CupTM gathers 24 elite players for a competition between the United States and the Internationals – a team recruited from the rest of the world, excluding Europe. Conducted by the PGA TOUR®, the format is drawn from the Ryder Cup, with teams of 12 going head to head under match-play conditions. With no prize money rewarded, the world's finest golfers play for camaraderie and for the good of the team.

The Presidents Cup

The Solheim Cup

World Class Events

The Solheim Cup is the foremost team event in ladies' golf. Team Europe and Team USA face off in a contest for national pride that started in 1990 and follows the same format as the Ryder Cup for men. Only the best American and European golfers take part in this biennial tournament, with teams comprised of 12 players each. It takes three days of play and 28 matches in total to determine the winning team. Rolex has been a proud sponsor of the Solheim Cup since 1994.

The Solheim Cup and Rolex

Rolex Series

World Class Events

The Rolex Series comprises the eight most prestigious golf tournaments on the European Tour’s International Schedule, starting with the 2018 BMW PGA Championship. The 2018 roster of tournaments also includes: the HNA Open de France; the Italian Open; the Dubai Duty Free Irish Open hosted by the Rory Foundation; the Aberdeen Asset Management Scottish Open; the Turkish Airlines Open; the Nedbank Golf Challenge; and the season-ending DP World Tour Championship in Dubai. The sport’s newest chapter celebrates the highest quality of golf and the global spirit of the game, shared values of the European Tour and Rolex, which celebrated a 20-year partnership in 2017.

Presenting the Rolex Series 2018

Women’s Golf

Rolex and golf

Rolex celebrates more than 30 years with the LPGA as its Official Timekeeper and presides as Official Timekeeper of the sport’s five Majors. From the Solheim Cup, the premier team event in ladies’ golf, to the LPGA’s top awards and Tour players, the Swiss watch brand is a committed and enduring supporter of women’s golf.


Women’s Golf

Nestled between Lake Geneva and the French Alps, The Evian Championship course is as breathtakingly beautiful as it is challenging. Narrow fairways, dense rough and carefully designed greens make it the perfect stage for the leading showcase in women’s golf, and the last Major of the season. In this serene environment, the world’s best women golfers produce exceptional displays of golfing precision and excellence as they compete for the title.

The Evian Championship and Rolex


Rolex and golf

Arnold Palmer. Jack Nicklaus. Gary Player. Their faces are easy to recognise, their achievements even more so. Combined, they've won an astounding 34 Majors. With thrilling play and sheer charisma, they brought their love of golf to millions and made the game what it is today. For over 40 years, Rolex has been proud to be part of these illustrious careers.

Arnold Palmer, Jack Nicklaus, Gary Player


Rolex and golf

Rolex’s enduring 50-year relationship with golf began in 1967 with Arnold Palmer, joined by Jack Nicklaus and Gary Player. The Big Three changed the face of golf forever. To term the three of them rivals would misstate their relationship. While always fierce on the fairways, the trio’s competition was characterized by mutual admiration, support and respect.


Tiger Woods


Tiger Woods singlehandedly redefined the game of golf and has inspired millions of players worldwide. With 14 major titles to his name, he knows that the sky is the limit when it comes to being the best.

Tom Watson


Tom Watson is considered one of the most successful Open champions. He won The Open five times and in the span of only nine years – an unrivalled feat. With eight Majors in total and 39 victories on the PGA Tour, this American icon has earned his place in golf legend.  As No. 1 in the world from 1978 to 1982 he became one of the sport’s most enduring professional players.

Bernhard Langer


Bernhard Langer has established himself as one of the top golfers of the last 30 years. He won the Masters twice, has some 40 European Tour wins and has recently become one of the most successful players on the Champions Tour. Natural talent, unwavering dedication and a deliberate pace of play have contributed to the German champion’s mastery of the game.

Annika Sörenstam


Considered one of the best golfers ever, Annika Sörenstam has won 10 Majors and has 72 LPGA victories, making her one of the most titled players in women’s golf. The Swedish champion powered her way to victory at all of the women’s golf Majors, becoming only the sixth player to earn a Career Grand Slam, and gaining a place in the World Golf Hall of Fame.

Golf - Rolex Timeless Luxury Watches